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“We’re always going to push this brand in a PG-13 way. “We’ll continue to find fun ways to work with our ambassadors,” says Cessario. Steve O has already had the brand tattooed on his neck and Tony Hawk put his blood in a limited-edition skateboard. On deck next for the brand is more activity from its celebrity ambassadors, which include Metallica, Travis Barker, Steve O from Jackass, Wiz Khalifa, Tony Hawk and comedian Bert Kreischer. It has spawned countless knock-offs including, ‘Is it delivery or is it DiGiorno?’ But Liquid Death’s taste test is the first to involve imported squid ink ($58). The Pepsi Challenge debuted in 1975 and is credited with sparking the cola wars. It has more followers than Coke and Pepsi – the two brands from the original taste test. Liquid Death is the fifth most-followed beverage brand on social, per the company. But you always have to put stuff out there that feels like it has potential.” It just has to become one of those things.

“But you can’t force it or push too hard. “It could be something that people on TikTok, or social, would want to do to fuck with their friends,” says Cessario. The goal is to get Liquid Death fans posting videos to social. The taste test launches today, along with a message encouraging people to blindfold their closest friends and conduct their own taste tests. We’re trying to raise the bar in terms of making people laugh.” So we said let’s test Liquid Death against the most expensive stuff we can possibly think of. “Any time we make fun of the marketing tropes, that people are just so tired of, it tends to work pretty well. Best Sellers Rank: 225,558 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food) 569 in Carbonated Drinking Water. With this launch “we thought, ‘how do we talk about taste in a way that’s funny?’” says Liquid Death chief executive and co-founder Mike Cessario. I cant be the only one Plus, always laughing at myself This new liquiddeath sparkling water. Package Dimensions : 8.7 x 3.46 x 2.83 inches 1.17 Pounds. “You need the bucket?” asks the person offering the samples.

A tallboy of Lobster Béarnaise Sauce ($50), on the other hand, is met with a decidedly different reaction. In a video launching today, most of the tasters appear to enjoy the new flavors. The new sparkling water flavors – Berry It Alive, Mango Chainsaw and Severed Lime – are naturally sweetened with agave and retail for $1.99. The brand blindfolded 17 real people and asked them to compare its new flavored sparkling waters with some of the most premium liquids money can buy. That’s why ‘The Liquid Death Blind Taste Test’ is decidedly different.